TripAdvisor Senior – UX Redesign
Published:
TripAdvisor Senior – UX Redesign
Description: This project reimagines TripAdvisor for senior travelers, addressing the accessibility and usability challenges older users face when booking trips online. The redesign emphasizes clarity, ease of navigation, and trustworthiness to create a smoother, more inclusive digital travel experience.
- Focus Areas:
- Accessibility Improvements: Larger text, high-contrast color palettes, simplified navigation patterns.
- Confidence-Building: Clearer labeling of reviews, verified recommendations, and transparent booking flows.
- Streamlined Information: Reducing cognitive load by decluttering interfaces and surfacing the most relevant details.
- Senior-Centric Design: Persona research and journey mapping specifically for older adults’ travel needs.
- Tools & Methods: Figma (prototyping), user persona development, journey maps, usability heuristics for accessibility.
Additional Information:
The project demonstrates how inclusive design principles can expand usability for seniors while improving the overall platform for all users. By focusing on readability, simplicity, and trust, this redesign highlights the role of UX in creating digital equity in travel planning.